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Home > Blog > Tag: sponsor+news

UPS to roll with Roush Fenway Racing, Ford

UPS will join Roush Fenway Racing and return to Ford cars for the 2009 NASCAR season under a new multi-year agreement.  The Atlanta-based package shipper said David Ragan will race the No. 6 UPS Ford Fusion next season in a revitalized UPS motorsports program. The agreement also marks a return to Ford Motor Co. Ragan and Roush Fenway Racing will be supported by UPS with a variety of new programs, to be fully announced in coming weeks, including an entirely new advertising campaign.  The 2009 NASCAR Sprint Cup Series season will mark the ninth season of primary sponsorship for UPS and the 10th year as the Official Delivery Company of NASCAR. (From AtlantaBusinessJournal)

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RCR shows off the No. 31 CAT Chevy

Richard Childress Racing unveiled today at Chicagoland Speedway the No. 31 Caterpillar Chevrolet Impala SS to be driven by Jeff Burton in the NASCAR Sprint Cup Series beginning in 2009. Caterpillar Inc. and RCR announced June 18 that they had entered into a multi-year partnership for the No. 31 Chevrolet team and Burton. Next season marks Caterpillar’s 17th year of sponsorship involvement in NASCAR. It will also be Richard Childress’ 40th anniversary in the sport.

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‘The Mummy’ will be on the hood of Newman’s No. 12 at Chicagoland

Eastman Kodak Company and Universal Pictures have partnered to promote the latest epic adventure in the blockbuster global Mummy franchise at the NASCAR Sprint Cup Series race at Chicagoland Speedway on July 12. Through Kodak’s partnership with Penske Racing and NASCAR driver Ryan Newman, the Kodak No. 12 Dodge will feature a bold paint scheme from The Mummy: Tomb of the Dragon Emperor. Kodak will also have its branding on the car. “Kodak is thrilled to partner with Universal Pictures and Penske Racing on this exciting promotion that ties together our longstanding relationship with the motion picture industry and our partnership with NASCAR,” said Betty Noonan, Director and Vice President, Corporate Marketing and Business Development, Eastman Kodak Company. “When four great brands get together, great things happen and our customers win.”  (From BusinessWire.com)

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Navy leaving the No. 88 Nationwide car

The U.S. Navy will not return next year as sponsor of the No. 88 Chevrolets owned by Dale Earnhardt Jr. and Rick Hendrick and driven in the Nationwide Series by Brad Keselowski. "We were informed last week that our sponsorship with the U.S. Navy will not renew at the end of the year," said Mike Davis, director of communications for JR Motorsports. "It has been an exceptional partnership since 2005, and we look forward to a strong finish to the season." (From Charlotte.com)

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Robby Gordon to run special paint scheme at Chicagoland

Robby Gordon, NASCAR Sprint Cup Series driver and owner, will run the No. 7 ‘SaveOurName.com’ Jim Beam Dodge this weekend at Chicagoland Speedway.  Gordon, a subject of Jim Beam Bourbon’s “The Stuff Inside” campaign, learned Jim Beam unveiled a “Save Our Ballpark’s Name” billboard outside Wrigley Field in an effort to keep the national landmark’s name intact and offered to show his support by adding the website www.saveourname.com to the hood of his car.  SaveOurName.com urges fans to sign a petition to save the name, Wrigley Field.  The name of Chicago’s legendary Cubs’ stadium is in jeopardy, much to the chagrin of Chicago natives and baseball fans alike.  Built in 1914, Wrigley Field is the second-oldest ballpark in Major League Baseball.  Representing quality and character, Wrigley Field stands for the same traits that Jim Beam is committed to when it comes to its bourbon.  (From RobbyGordon.com)

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Guitar Hero: Aerosmith to sponsor Franchitti at New Hampshire

Chip Ganassi Racing with Felix Sabates announced today it has partnered with Activision and its long-time sponsor Target to have Guitar Hero: Aerosmith, the latest installment from the #1 best-selling video game franchise of 2007, on Dario Franchitti’s No. 40 Dodge in the NASCAR Sprint Cup race at New Hampshire Motor Speedway on June 29.  Franchitti will be making his debut in the Sprint Cup Series at New Hampshire in the fading yellow to red Target/Guitar Hero: Aerosmith Dodge.  The 2007 IndyCar champion has nine starts this season in his rookie campaign in the Cup Series and the No. 40 Dodge currently sits 39th in the 2008 owner points standings.

"I love video games and actually have versions of Guitar Hero that I play on my bus and at home.  To have Target, Activision and Aerosmith on my car for the New Hampshire race is pretty cool.  Who doesn’t love Aerosmith’s music; it’s perfect for getting ready for the side-by-side, non-stop action of NASCAR racing," said Dario Franchitti.  (From ChipGanassiRacing.com)

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Caterpillar to sponsor Burton and No. 31 in 2009

Caterpillar Inc. and Richard Childress Racing have agreed to a multi-year partnership for the No. 31 Chevrolet driven by Jeff Burton beginning with the 2009 NASCAR Sprint Cup Series season.
Burton, a 20-time winner in NASCAR Sprint Cup Series competition, is currently second in the 2008 point standings with one victory, four top-five and 10 top-10 finishes in the season’s first 15 races. The No. 31 team has made the “Chase for the Championship” the past two seasons, finishing seventh in 2006 and eighth last year.

“To represent a well-known global brand like Caterpillar is an honor,” said Richard Childress, president and CEO of RCR. “Cat products have played a big part over the decades in construction projects at RCR, Childress Vineyards and Yadkin River Angus. Jeff and I look forward to meeting the Cat dealers and customers who loyally follow NASCAR racing.”  (From RCRRacing.com)

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CHP to sponsor Kvapil at Infineon

The California Highway Patrol will sponsor Travis Kvapil and the No. 28 Yates Racing Ford Fusion in the Toyota/Save Mart 350 at Infineon Raceway this weekend.  The paint scheme will resemble the CHP cars that patrol the freeways of California.

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FreeCreditReport.com to sponsor both Yates cars at Michigan and Chicagoland

Yates Racing announced today that Experian Consumer DirectSM, the leading provider of online direct-to-consumer credit reports, scores, and monitoring products, will sponsor the No. 28 entry and driver Travis Kvapil in addition to David Gilliland and the No. 38 entry in the upcoming Sprint Cup series races at Michigan International Speedway on June 15th and Chicagoland Speedway on July 12th. Both entries for Yates Racing will compete as the No. 28 and No. 38 FreeCreditReport.com Ford Fusions.

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DISH Network to sponsor Kvapil at Pocono

Yates Racing announced that DISH Network, the nation’s second largest satellite TV provider and leader in the digital transition, will sponsor the No. 28 entry with driver Travis Kvapil for this weekend’s Pocono 500 at Pocono Raceway on Sunday, June 8.  “We are thrilled to have DISH Network as our sponsor this weekend at Pocono," stated Kvapil. “There is a lot of momentum and excitement right now at Yates Racing and we are honored that DISH Network wanted to participate in our program. We are always very grateful that companies recognize our increased performance both on and off the track this season and I’m looking forward to an exciting weekend at Pocono for our No. 28 DISH Network."  (From TeamYatesRacing.com)

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Champion Mortgage to Sponsor McDowell and the No. 00 Camry

Michael Waltrip Racing announced today that Champion Mortgage will sponsor the No. 00 Toyota Camry and driver Michael McDowell for a minimum of 10 races beginning at Pocono Raceway this weekend.  “We are so fortunate to have such great sponsors at MWR like Microsoft, NAPA, Aaron’s and UPS and today we are proud to announce that we have added Champion Mortgage,” McDowell said. “Champion Mortgage offers competitive rates and quality mortgage products. We’re looking forward to developing a longstanding relationship with them starting this week at Pocono.”  McDowell is set to showcase his No. 00 Champion Mortgage Toyota Camry for the first time at Pocono Raceway where he was victorious last year driving for Eddie Sharp Racing in the ARCA RE/MAX Series.  “It’s nice to be able to go to a track where I have won a race before because at least I know what to expect,” said McDowell, who finished second in the ARCA RE/MAX Series points standings last season with four victories. “I’m a rookie in the NASCAR Sprint Cup Series and I’m seeing most of these tracks for the first time. Since I have raced at Pocono a couple times and have a win there in ARCA, I feel really good about going there in the No. 00 Champion Mortgage Toyota Camry.”  (From MichaelWaltrip.com)

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DuPont staying with Jeff Gordon and No. 24

DuPont, Hendrick Motorsports and Jeff Gordon, driver of the No. 24 DuPont Chevrolet, today announced that the current longest-running sponsor/driver/team combination in the NASCAR Sprint Cup Series will continue through the 2010 racing season. At that point, the sponsorship will have been in existence for 18 years.  "DuPont has a long tradition of excellence in the automotive world, and we're proud to be a part of it," Gordon said. "The fact that we're now in our 16th year together speaks volumes about the success of this partnership."

DuPont launched its NASCAR involvement in 1992, when it decided to sponsor Gordon, then a rookie 21-year-old driver from California, who had just been hired by Rick Hendrick, founder and CEO of Hendrick Motorsports. Gordon, now 36, is a four-time NASCAR Cup Series champion.  (From HendrickMotorsports.com)

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Microsoft to sponsor No. 00 at Dover

Microsoft is continuing on its commitment to connect its Small Business Specialist Community with the more than 21 million small and home-based businesses in the U.S. by announcing an additional NASCAR sponsorship opportunity with Michael Waltrip Racing.  To kick off this exciting new opportunity, the Michael Waltrip Racing #00 car will feature a full car Microsoft Small Business and SBSC primary sponsorship design for the June 1st race at Dover International Speedway.  Fans will also have the opportunity to meet Michael McDowell, driver of the Michael Waltrip Racing #00 car, during a Meet & Greet and autograph session at the Microsoft Across America Mobile Event Experience Truck on Sunday before the Sprint Cup race.

This opportunity follows on Microsoft’s earlier NASCAR sponsorship with BAM racing. Eric Ligman, Microsoft’s Senior Manager of U.S. Small Business Community Engagement, comments: “When we announced the first sponsorship, the feedback from partners and others was incredible.  It was an unfortunate set of circumstances that BAM Racing encountered when their primary sponsor backed out for the first half of the season. We hope to see BAM Racing back on the track and running competitively when their primary sponsorship kicks back in.  Through this expansion of our NASCAR sponsorship with Michael Waltrip Racing, participating Partners will be able to tap into the exciting NASCAR opportunity and all of the associated benefits included with it, in addition to being assured  of having on track SBSC brand awareness throughout the entire 2008 NASCAR season.  Michael Waltrip is considered to be an icon in the NASCAR world by many and his role as a brand ambassador is well known.  Through this sponsorship, participating partners will be able to be associated with the Michael Waltrip brand as a sponsor and use this to help promote and grow their own company’s brand awareness.” (From MichaelWaltrip.com)

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Aflac becomes primary sponsor of Carl Edwards

Aflac Incorporated today announced its signing of a full–season multi–year primary sponsorship of Roush Fenway Racing driver Carl Edwards and the No. 99 Ford Fusion. Additionally, Aflac continues its relationship as the official supplemental insurance company for Roush Fenway Racing and Carl Edwards.  "We look forward to our expanded relationship with Carl Edwards and the world-class team at Roush Fenway Racing," said Paul S. Amos II, president, Aflac; COO, U.S. Operations. "Our sponsorship has helped put Aflac in front of businesses of every size and consumers throughout the United States. We are confident that increasing our involvement with this great motorsports leader will only continue to help our business grow."  (From AflacRacing.com)

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Lumber Liquidators to sponsor Kvapil in Coke 600

Lumber Liquidators, the largest specialty retailer of hardwood flooring in the United States, announced today that it will sponsor Travis Kvapil, driver of the No. 28 Yates Racing Ford at the 2008 Coca-Cola 600. The May 25th race at Lowe’s Motor Speedway will mark the first primary sponsorship for Lumber Liquidators in NASCAR’s Sprint Cup Series in 2008.  "NASCAR fans are great supporters and customers of Lumber Liquidators, and we are always interested in opportunities with the Sprint Cup Series that support our successful history in the Craftsman Truck Series," said Tom Sullivan, founder and CEO of Lumber Liquidators. "Travis Kvapil is a great driver and Yates Racing is a formidable team with a championship in its past-we look forward to running up front at the Coca-Cola 600."  (From TeamYatesRacing.com)

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Nintendo Wii to sponsor Indy 500 and Coke 600 cars for Chip Ganassi

May 14, 2008 // Chip Ganassi Racing Teams announced today it has partnered with Nintendo and its long-time sponsor Target, to have Nintendo’s newest video game, Wii Fit, as the sponsor of 1,100 miles of auto racing on Sunday, May 25. Nintendo and Wii Fit become the primary sponsors on Alex Lloyd’s No. 16 Dallara Honda in the Indianapolis 500 and later in the day along with Target on the team’s No. 40 Dodge in the Coca-Cola 600 in Charlotte, N.C.  By sponsoring the Wii Fit 1,100, Nintendo follows Target as one of the only sponsors that will have cars competing in both races as Target has Scott Dixon and Dan Wheldon starting one-two in the Indy 500 and Reed Sorenson competing in his third Coke 600   The 500 mile Indianapolis 500 is the longest race on the IndyCar Series schedule while the 600 mile Coca-Cola 600 is the same in the NASCAR Sprint Cup Series. (From ChipGanassiRacing.com)

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Bank of America unveils new NASCAR ad

May 12, 2008 // Bank of America, the Official Bank of NASCAR, will rev up the excitement surrounding the 2008 racing season with the debut of the company's first-ever NASCAR-themed television commercial, which celebrates the passion fans have for their favorite drivers and promotes the bank's popular My Expression NASCAR Banking program.

The 30 second spot is titled "Who's Your Driver?" and features footage of a number of top NASCAR Sprint Cup Series drivers whose likenesses are available on NASCAR Banking check cards and credit cards. Dale Earnhardt Jr., Jeff Gordon, Kasey Kahne, Juan Pablo Montoya and Martin Truex Jr., are featured in the new ad and are among the most popular selling drivers featured in the bank's NASCAR Banking products.

In addition to actual racing footage, the ad features fans demonstrating their passion for their favorite drivers at the racetrack and in their homes. One particular sequence captures a family of NASCAR fans with differing driver loyalties with a living room equally divided with one side supporting Dale Earnhardt Jr. and the other Jeff Gordon.

The new TV ad will begin airing this week in Charlotte, with plans to run in Atlanta and Dallas in conjunction with upcoming NASCAR Sprint Cup Series races. The ad will be complemented by print, radio, online and point-of-sale advertising, and is scheduled to air nationally on the Speed Channel and ESPN/ABC starting in July, running throughout the end of the racing season.

Visit http://newsroom.bankofamerica.com/index.php?s=press_kit&item=100 to view Bank of America's new NASCAR-themed television commercial. (From BankOfAmerica.com)

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UPS to sign with Edwards and Roush Racing?

Carl Edwards could be the next NASCAR star to drive "the Big, Brown Truck."  Edwards, who announced Friday he had signed a three-year contract extension with Roush Fenway Racing, appears set to join with sponsor UPS beginning next season, The Charlotte Observer has learned.  UPS is close to a deal to pair with Edwards on Roush's No. 99 Ford, although the company is still talking with other potential teams, sources confirmed.  (From OttawaCitizen.com)

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LaFayette Ford to sponsor Kvapil at Darlington

April 29, 2008 // Yates Racing announced today that LaFayette Ford, who sponsored the No. 28 with driver Fred Lorenzen from 1962-1967, will again sponsor the No. 28 entry but this time with driver Travis Kvapil for the Sprint Cup series race at Darlington Raceway on May 10th. Kvapil’s No. 28 will sport a paint scheme reminiscent to that of Fred Lorenzen’s during the 60’s when LaFayette Ford sponsored Lorenzen’s No. 28 machine.

"It’s really a neat idea that LaFayette Ford wanted to sponsor our No. 28 Ford for the race at Darlington," commented Kvapil. "The No. 28 has so much history associated with it that I’m honored to be a part of that legacy. Our paint scheme is a vintage scheme similar to the one Fred (Lorenzen) used to race and I think the car’s going to look great out on the track. I’m flattered that LaFayette Ford chose to sponsor our team at Darlington and I’m looking forward to the weekend."

"I’m thrilled to have this partnership with LaFayette Ford," commented car owner Doug Yates. "The No. 28 has a long history with great drivers such as Fred Lorenzen and now we’re carrying that tradition to Travis Kvapil. It’s great to see the retro paint scheme for the No. 28 Ford Fusion and it’s been wonderful to have the support of Ford dealers across the country, especially Don Price and LaFayette Ford. The fact that LaFayette Ford has such a storied history with NASCAR makes us extremely honored to be able to bring them back as a sponsor at Darlington, and it’s an effort that our whole organization is proud to be a part of."  (From TeamYatesRacing.com)

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Dollar General to sponsor Nationwide race at Chicagoland Speedway

April 23, 2008 // Dollar General today announced a multi-year agreement with Chicagoland Speedway to be the title sponsor for the NASCAR Nationwide Series race at the 1.5-mile tri-oval. The Dollar General 300 Powered by Coca-Cola on July 11 will mark the first ever Nationwide Series night race at Chicagoland Speedway.

"We are thrilled to partner with a tremendous company like Dollar General for our Nationwide Series race in July," said Matthew Alexander, president of Chicagoland Speedway. "Each year, we strive to exceed our fans' needs by providing the best possible service to every guest who comes to our facility. Partnering with Dollar General has enabled us to align ourselves with a corporation that shares the same philosophy, as they have a long-standing tradition of customer satisfaction."

In addition to the title sponsorship deal with Chicagoland Speedway, Dollar General is the entitlement sponsor for the No. 32 and No. 10 cars for Braun Racing in 14 Nationwide Series races this season. Brian Vickers, who ranks 19th in points in the NASCAR Sprint Cup Series, will pilot the No. 10 Dollar General car at Chicagoland Speedway for the Dollar General 300 Powered by Coca-Cola Nationwide Series race.  (From ChicagolandSpeedway.com)

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Northern Tool and Equipment to sponsor Travis Kvapil’s No. 28 at Talladega

April 22, 2008 // Yates Racing announced today that Northern Tool + Equipment, a leading supplier of high-quality tools and equipment for more than 27 years, will sponsor the No. 28 entry with driver Travis Kvapil for this weekend’s Aaron’s 499 at Talladega Superspeedway on April 27th.

"I’m thrilled to have Northern Tool + Equipment as the sponsor of our No. 28 Ford Fusion for this weekend," commented Kvapil. "This is a very exciting time for our Yates Racing organization because we’ve had some really great races to open the season with, and because of that, we’re able to showcase our strengths and the benefit that a sponsorship with our team will entail. I’m very flattered to represent Northern Tool + Equipment this weekend and I know that our team is going to do them proud on Sunday."  (From TeamYatesRacing.com)

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Best Buy to sponsor Dover race in June

Best Buy Co. Inc. will sponsor a NASCAR Sprint Cup Series race at Dover International Speedway in Delaware on June 1. Under the deal, the race will be named the "Best Buy 400 benefitting Student Clubs for Autism Speaks."  Richfield-based Best Buy (NYSE: BBY) also sponsors Elliott Sadler's No. 19 car, but this is the first time the company has sponsored a race.

"On behalf of Best Buy's 150,000 employees, we are proud to sponsor the inaugural running of the Best Buy 400 benefiting Student Clubs for Autism Speaks race," Best Buy Chief Marketing Officer Barry Judge said in a statement. "Many of our customers love auto racing, so this sponsorship is another way Best Buy is not only supporting the sport they enjoy, but also helping a great charity." (From Minneapolis / St. Paul Business Journal)

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SUBWAY to sponsor Tony Stewart and No. 20 for three races

April 10, 2008 // AVONDALE, Ariz. – Furthering its relationship with Tony Stewart and Joe Gibbs Racing, SUBWAY Restaurants will serve as primary sponsor of the No. 20 Toyota Camry in the NASCAR Sprint Cup Series for three races in 2008. Longtime sponsor The Home Depot will adorn the quarterpanels of the No. 20 Toyota, while SUBWAY will have signage on the rest of the car.

The No. 20 SUBWAY/Home Depot Toyota will make its debut April 10-12 during the SUBWAY Fresh Fit 500k at Phoenix International Raceway, and will return to the track Aug. 29-31 at Auto Club Speedway in Fontana, Calif., and again Oct. 3-5 at Talladega Superspeedway.

"We’re proud to have SUBWAY Restaurants as a partner with Joe Gibbs Racing, and it’s great to see them become even more involved with racing and our team,” said J.D. Gibbs, president of Joe Gibbs Racing. “Just as Home Depot has done a really good job of activating its sponsorship over the years, SUBWAY is doing an equally good job of using racing to market its line of fresh fit or better-for-you meals. We take a lot of pride in being their representatives in NASCAR.”

SUBWAY Restaurants has a yearlong associate sponsorship of the No. 20 Home Depot Toyota in the Sprint Cup Series and a personal services agreement with Stewart. (From JoeGibbsRacing.com)

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Doosan Infracore to sponsor Kyle Busch in Mexico

Doosan Infracore, an industrial equipment, vehicles, and systems manufacturer, will sponsor Kyle Busch and the No. 20 Toyota Camry for the fourth running of the Mexico 200 NASCAR Nationwide Series race at Autodromo Hermanos Rodriguez.

“We’re proud to represent a worldwide industrial leader in NASCAR’s flagship international event at Mexico City,” said J.D. Gibbs, president of Joe Gibbs Racing. “Doosan is no stranger to racing and the power of motorsports sponsorship. In the 10 years since it began sponsoring Joe Gibbs Racing, its machine tools division has more than doubled its market share. Our partnership with Doosan is one we truly appreciate, and it’s our hope that with Kyle and our No. 20 Nationwide Series team at Mexico City, we can continue to build on that kind of success.”

“The vast majority of people in the infrastructure industry are either football fans or NASCAR fans, or both,” said Attila B. Catto, general manager, sales & marketing/director of motorsports, Doosan Infracore. “The association with Joe Gibbs Racing gives us exposure to both groups. Joe Gibbs is known as a winner, and our association with Joe Gibbs Racing conveys that you can’t lose with a Doosan Infracore product.”

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Science of sponsors can be challenging

Great story from FoxSports.com about sponsorship problems, challanges and discussions with several teams.  Sponsorship money has never been more important to NASCAR teams than it is today, and several cars (and teams) have found themselves without sponsors or only having sponsorship for a few races thoughout the seaon.  The story documents the problems Yates Racing (among others) who are fielding two unsponsored entries into this weekend's race in Texas.

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Lifelock to sponsor No. 10 Dodge, Patrick Carpentier in 2008

April 4, 2008 // STATESVILLE, N.C. – Gillett Evernham Motorsports announced today that LifeLock, the nation’s leading identity theft protection service, will sponsor the No. 10 Dodge with driver Patrick Carpentier in eight races in the 2008 NASCAR Sprint Cup Season.

“We are thrilled to partner with Gillett Evernham Motorsports and to serve as a cornerstone sponsor with Patrick Carpentier and the No. 10 Dodge team,” said LifeLock CEO Todd Davis. “Patrick will be a great ambassador for our service to his many fans and to help spread the message of LifeLock’s proactive identity theft protection service.”

LifeLock, based in Tempe, Ariz., helps consumers to render their personal information useless to thieves, backing up its service with a $1 million-dollar guarantee. Famous for Davis giving out his Social Security number in advertising and national press, the company is experiencing astounding growth.

LifeLock will sponsor Carpentier at Phoenix on April 12, Talladega on April 27, Richmond on May 3, Darlington on May 10, Charlotte on May 25, Michigan on June 15, Chicagoland on July 12 and Kansas on Sept. 28.

Gillett Evernham Motorsports CEO Tom Reddin said the addition of LifeLock to the existing sponsorship lineup at the No. 10 of Valvoline, Auto Value/All Pro Bumper-to-Bumper, Charter and Cintas mean there are few unsponsored races remaining on the No. 10 Dodge in 2008. (From EvernhamMotorsports.com)

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Kahne, Blaney and Stewart to headline 360 sprint car series

Ollie’s Bargain Outlet today announced that it would sponsor the Ollie’s 360 Challenge, a three-race series pitting NASCAR drivers Tony Stewart, Kasey Kahne and Dave Blaney against some of the nation’s top 360 sprint car drivers. With race dates set for June, July and August, the Ollie’s 360 Challenge will feature a total three-event purse of more than $80,000, with $6,000 going to each A-main winner.

The challenge will kick off with a race at the 3/8-mile Sharon (Ohio) Speedway on June 17. Owned and operated by Blaney and a group of local partners, Sharon Speedway is one of the country’s leading short tracks and hosts several 410 sprint car events throughout the season.

The second round of the Ollie’s 360 Challenge will take place at Stewart’s Eldora Speedway in Rossburg, Ohio, on July 8. The high-banked, half-mile oval has a storied history that spans more than 50 years and is a staple in the sprint car universe.

The third and final round of the Ollie’s 360 Challenge will be hosted by Kahne and wrap up at Williams Grove Speedway in Mechanicsburg, Pa., on August 19. The facility, a favorite of Kahne’s, boasts a half-mile speedplant and one of the most loyal sprint car racing fan bases in the country.

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Jimmie Johnson Foundation to sponsor Camping World Series race at Phoenix

April 2, 2008 // PHOENIX - Phoenix International Raceway announced a partnership with the Jimmie Johnson Foundation for the April 10 NASCAR Camping World Series West race at PIR, to be named the Jimmie Johnson Foundation 150. The Jimmie Johnson Foundation 150 is scheduled as the first of three races during the SUBWAY Fresh Fit 500 event weekend, on April 10.

The Jimmie Johnson Foundation is dedicated to assisting children, families and communities in need. The foundation's partner programs include: American Red Cross, Habitat for Humanity, Hendrick Marrow Program, Make-A-Wish Foundation of America and Victory Junction Gang Camp.

"This is an exciting opportunity for the Jimmie Johnson Foundation and the charities that Jimmie and I are passionate about helping," said Chandra Johnson, co-founder of the Jimmie Johnson Foundation. "I'm obviously pretty familiar with pre-race ceremonies but this is the first time I will be a part of them. I am excited that some special friends of the foundation are going to help me with the command to start engines." (From LowesRacing.com)

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Hendrick team to debut Quaker State commercial during Samsung 500

Quaker State delivers star power for its 'Q' motor oil in a new spot that will break Sunday during Nascar's Samsung 500 race on Fox TV.

The 30-second spot, featuring the Hendrick Motorsports team—composed of Nascar drivers Jeff Gordon, Casey Mears, Jimmie Johnson and Dale Earnhardt Jr.—delivers a twist on the "Unleash all your horses" campaign that was first launched in 2005.

In the ad, called "Battle," via Doner, Southfield, Mich., the four all-star drivers are shown in their cars in a desert, facing opposite several dozen cars on the other end. Both sides rev their engines and then take off heading straight at each other. The Hendrick team is flanked by golden animated horses, which have been part of the creative since the campaign's inception. The two bodies of cars collide, with the Hendrick drivers emerging on the other side, unscathed.

"Battle" will run through the end of the year on other channels, including Spike, Comedy Central, TBS, VH1, Adult Swim, Speed and ESPN. (From BrandWeek.com)

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DLP HDTV extends sponsorship deal with Hall of Fame Racing

April 1, 2008 // PLANO, Texas – DLP HDTV officials announced today that they will extend their sponsorship of the No. 96 Hall of Fame Racing Toyota driven by J.J. Yeley in the NASCAR Sprint Cup Series.

DLP HDTV, which has been the primary sponsor on the No. 96 car since its inception in 2006, will remain in that role through the 2009 season.

"We've been extremely pleased with our sponsorship of the No. 96 DLP HDTV Toyota," said Dave Duncan, sponsorship marketing manager, DLP Products, Texas Instruments. "We've seen a great return on our investment since 2006, including increased exposure, brand awareness and sales for the DLP brand. Jeff Moorad and Tom Garfinkel (co-owners of Hall of Fame Racing) have done a tremendous job building on the foundation created by Troy Aikman, Roger Staubach and Bill Saunders. Jeff and Tom have brought a lot of experience and expertise to the team, and we're excited to extend our relationship with them as they continue to build a first-class race team." (From HallOfFameRacing.com)

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