LVMS sees increase in out-of-town visitors for NASCAR Weekend
NASCAR Weekend in Las Vegas has become one of the most popular destination events in motorsports, and figures released by the Las Vegas Convention and Visitors Authority support that claim.
For the second consecutive year, the number of out-of-town visitors for the annual event at Las Vegas Motor Speedway increased. According to the LVCVA, 116,775 non-local residents attended the event. That reflects a 2-percent increase over the 2007 mark of 114,450 and represents 70 percent of the total estimated event attendance of 165,450. The 2008 event was held Feb. 29-March 2, a week earlier than previous years.
According to the LVCVA survey, the event generated $189,762,900 for the local economy - $10 million more than the five-year average. The NASCAR Weekend has created more than $1.2 billion in economic impact since Speedway Motorsports acquired LVMS in December, 1998.
Another encouraging sign for the local economy was an increase in the average number of nights stayed by the out-of-town guests. The 2008 average was 4.0 room nights, an 8.1-percent increase from the 3.7 room nights in 2007, according to the survey.
The event weekend is estimated to have drawn more than 330,000 people through the gates at the speedway. The events included the UAW-Dodge 400 NASCAR Sprint Cup event, the Sam's Town 300 NASCAR Nationwide Series race, Friday's qualifying day and two nights of USAC racing on the dirt track. (From LVMS.com)
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