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‘The Mummy’ will be on the hood of Newman’s No. 12 at Chicagoland

Posted by Mike on Thursday, July 10, 2008
Tags: sponsor news, ryan newman, penske racing

No. 12 will run The Mummy scheme at ChicagolandEastman Kodak Company and Universal Pictures have partnered to promote the latest epic adventure in the blockbuster global Mummy franchise at the NASCAR Sprint Cup Series race at Chicagoland Speedway on July 12. Through Kodak’s partnership with Penske Racing and NASCAR driver Ryan Newman, the Kodak No. 12 Dodge will feature a bold paint scheme from The Mummy: Tomb of the Dragon Emperor. Kodak will also have its branding on the car. “Kodak is thrilled to partner with Universal Pictures and Penske Racing on this exciting promotion that ties together our longstanding relationship with the motion picture industry and our partnership with NASCAR,” said Betty Noonan, Director and Vice President, Corporate Marketing and Business Development, Eastman Kodak Company. “When four great brands get together, great things happen and our customers win.”  (From BusinessWire.com)


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