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Science of sponsors can be challenging

Posted by Mike on Sunday, April 06, 2008
Tags: sponsor news, yates racing

Travis KvapilGreat story from FoxSports.com about sponsorship problems, challanges and discussions with several teams.  Sponsorship money has never been more important to NASCAR teams than it is today, and several cars (and teams) have found themselves without sponsors or only having sponsorship for a few races thoughout the seaon.  The story documents the problems Yates Racing (among others) who are fielding two unsponsored entries into this weekend's race in Texas.


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