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Hendrick team to debut Quaker State commercial during Samsung 500

Quaker State delivers star power for its 'Q' motor oil in a new spot that will break Sunday during Nascar's Samsung 500 race on Fox TV.

The 30-second spot, featuring the Hendrick Motorsports team—composed of Nascar drivers Jeff Gordon, Casey Mears, Jimmie Johnson and Dale Earnhardt Jr.—delivers a twist on the "Unleash all your horses" campaign that was first launched in 2005.

In the ad, called "Battle," via Doner, Southfield, Mich., the four all-star drivers are shown in their cars in a desert, facing opposite several dozen cars on the other end. Both sides rev their engines and then take off heading straight at each other. The Hendrick team is flanked by golden animated horses, which have been part of the creative since the campaign's inception. The two bodies of cars collide, with the Hendrick drivers emerging on the other side, unscathed.

"Battle" will run through the end of the year on other channels, including Spike, Comedy Central, TBS, VH1, Adult Swim, Speed and ESPN. (From BrandWeek.com)