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Dodge’s departure may be the beginning of end for Truck series

Posted by Mike on Wednesday, September 10, 2008
Tags: dodge

Is NASCAR's Truck tour facing eventual extinction? Dodge is pulling all its Truck series support, and the addition of the Grand American road-racing series to NASCAR's official portfolio has led to intense speculation that Grand Am will soon have a much higher profile and might even supplant the Truck series in NASCAR's national touring operations. Sprint Cup teams and automakers say they are already feeling increased pressure to add Grand Am to their operations. A good Grand Am budget right now is about $1.5 million, for 15 races or so. That's half the price of a good Truck sponsorship, which runs from $3 million to $5 million a year. But one worry is if Cup owners get involved in Grand Am racing, the annual team budget could quickly escalate by $3 million to $7 million. Still, the possibility of adding, say, Tony Stewart or Jimmie Johnson to a Grand Am field would certainly raise the visibility of that tour and probably ratings and crowd appeal, too.  (From Winston-Salem Journal)


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