Home > Blog > Bank of America unveils new NASCAR ad

Bank of America unveils new NASCAR ad

Posted by Mike on Monday, May 12, 2008
Tags: sponsor news

May 12, 2008 // Bank of America, the Official Bank of NASCAR, will rev up the excitement surrounding the 2008 racing season with the debut of the company's first-ever NASCAR-themed television commercial, which celebrates the passion fans have for their favorite drivers and promotes the bank's popular My Expression NASCAR Banking program.

The 30 second spot is titled "Who's Your Driver?" and features footage of a number of top NASCAR Sprint Cup Series drivers whose likenesses are available on NASCAR Banking check cards and credit cards. Dale Earnhardt Jr., Jeff Gordon, Kasey Kahne, Juan Pablo Montoya and Martin Truex Jr., are featured in the new ad and are among the most popular selling drivers featured in the bank's NASCAR Banking products.

In addition to actual racing footage, the ad features fans demonstrating their passion for their favorite drivers at the racetrack and in their homes. One particular sequence captures a family of NASCAR fans with differing driver loyalties with a living room equally divided with one side supporting Dale Earnhardt Jr. and the other Jeff Gordon.

The new TV ad will begin airing this week in Charlotte, with plans to run in Atlanta and Dallas in conjunction with upcoming NASCAR Sprint Cup Series races. The ad will be complemented by print, radio, online and point-of-sale advertising, and is scheduled to air nationally on the Speed Channel and ESPN/ABC starting in July, running throughout the end of the racing season.

Visit http://newsroom.bankofamerica.com/index.php?s=press_kit&item=100 to view Bank of America's new NASCAR-themed television commercial. (From BankOfAmerica.com)


Comments

Post A Comment