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NASCAR should reach out to fans in tough economy

Posted by Mike on Tuesday, November 18, 2008
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There's a championship to ponder, a banquet to plan and some holiday shopping ahead, but NASCAR might put "find better ways to connect with fans" atop its to-do list. Other than old highlights on TV and an awards ceremony full of corny jokes, there is nothing for NASCAR nation to feed on until February. Banning testing next year at many tracks - including Daytona in January - means NASCAR truly will hibernate this winter. The sport saw attendance decline and TV ratings yo-yo in 2008, and next year could be bleaker. Should the economy continue to struggle, as many predict, fewer NASCAR fans might opt to attend races or buy souvenirs. Read More. (From The Virginian-Pilot)

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